Discover Ageless Tourism
Ageless Tourism is a pioneering initiative designed to motivate, educate, and collaborate within the tourism industry to better attract, serve, and retain the business of travelers aged 60 and older.
The Ageless Tourism Mission
The Mission of Ageless Tourism is to guide tourism-related businesses to accurately access the needs and psychographics of the mature leisure and business traveler, so they can provide the highest level of service in an atmosphere that nurtures and facilitates lifelong travel.
To further fulfill its mission, Ageless Tourism offers consulting services, speakers, courses, and events, to help the industry understand typical aging and the needs of the mature traveler. Through staff training, marketing support, branding and evaluating the tourism experience through the lens of the older traveler, Ageless Tourism Consulting strengthens the ability to gain and retain the growing business of older travelers.
A related mission is to promote tourism-related companies that have demonstrated excellence in reaching, serving, and elevating the experience of the mature traveler by awarding a Badge of Age-Friendly Recognition after completing the Ageless Tourism Recognition Program.
Like Green, Sustainable, or Age-Friendly City designations, Ageless Tourism Recognition is a badge of excellence. Displaying the badge connotes that a company is aware of the issues faced by older persons, including ageism, accessibility, loneliness, and self-imposed helplessness, and is taking leadership in helping combat and erase these limitations through tourism.
Boost Your Business by Being the Trusted Choice
Embrace the future of travel by becoming a leader in the mature market. Access Ageless Tourism Consulting and/or Join the Ageless Tourism Recognition program today and stand out as a trusted choice for seasoned travelers.
Your participation in Ageless Tourism, whether through our consulting services or enrollment in the Recognition Program, shows your commitment to fostering inclusive and age-friendly tourism practices worldwide. Join us in setting new standards for excellence and inclusivity in travel.
Why is the Ageless Tourism Initiative Important?
In the past 15 years, a major demographic shift has reshaped travel.
Mature travelers now spend over $157 billion annually, with travelers aged 60+ projected to take up to 1.6 trillion trips by 2050. This demographic accounts for 88% of premium travel spending (World Tourism Organization). Moreover, those aged 85+ are the fastest-growing segment in tourism, and they seek meaningful travel experiences.
As the baby boomer generation enters retirement, travel becomes a central life goal, offering opportunities for adventure, connection, and personal growth.
Stanford University's Longevity Center is already mapping out the 100-year life—a vision Ageless Tourism supports by reimagining the industry for active, mature travelers.
How Does Ageless Tourism Increase Business?
Ageless Tourism provides Consulting, Educational and Recognition Programs. We identify and promote tourism-related businesses, services, and professionals that excel in meeting the needs of travelers over 60. While many companies welcome mature travelers, those in The Ageless Tourism Recognition Program stand out as the most trusted, reliable choices for this dynamic demographic.
Why Join the Ageless Tourism Programs Now?
With vast potential for revenue, improved global peace through tourism, and the positive impact travel has on health and longevity, the time to prioritize mature travelers is now. Removing barriers and enhancing the travel experience for the 60+ market not only benefits the tourism industry but fosters well-being among mature travelers around the world.
Stay Ahead in the Industry
Download our State of the Industry Mature Market Report for in-depth insights and strategies.
Ageless Tourists Speak Up!
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