Discover Ageless Tourism
Ageless Tourism is a pioneering initiative designed to motivate, educate, and collaborate within the tourism industry to better attract, serve, and retain the business of travelers aged 60 and older.
Why is the Ageless Tourism Initiative Important?
In the past 15 years, a major demographic shift has reshaped travel.
Mature travelers now spend over $157 billion annually, with travelers aged 60+ projected to take up to 1.6 trillion trips by 2050. This demographic accounts for 88% of premium travel spending (World Tourism Organization). Moreover, those aged 85+ are the fastest-growing segment in tourism, and they seek meaningful travel experiences.
As the baby boomer generation enters retirement, travel becomes a central life goal, offering opportunities for adventure, connection, and personal growth.
Stanford University's Longevity Center is already mapping out the 100-year life—a vision Ageless Tourism supports by reimagining the industry for active, mature travelers.
How Does Ageless Tourism Increase Business?
Ageless Tourism provides a Recognition Program that identifies and promotes tourism-related businesses, services, and professionals that excel in meeting the needs of travelers over 60. While many companies welcome mature travelers, those in The Ageless Tourism Recognition Program stand out as the most trusted, reliable choices for this dynamic demographic.
Why Join the Ageless Tourism Recognition Program Now?
With vast potential for revenue, improved global peace through tourism, and the positive impact travel has on health and longevity, the time to prioritize mature travelers is now. Removing barriers and enhancing the travel experience for the 60+ market not only benefits the tourism industry but fosters well-being among mature travelers around the world.
How Do We Join The Ageless Tourism Recognition Program?
1. Apply: Start by applying.
Apply Now
2. Complete the Questionnaire:
Receive a specialized questionnaire developed by experts in gerontology, tourism, and marketing, covering 100 critical factors for serving mature travelers.
3. Collaborate on an Action Plan:
Join us in a virtual review of your responses, where our team will work with you to create an action plan for Ageless Tourism Recognition.
4. Gain Recognition:
Upon approval, receive an Ageless Tourism badge, company promotion, and membership in the Ageless Tourism Directory.
5 Apply Now: Unlock the Potential of a $157 Billion Market.
The mature traveler segment represents unparalleled spending power, with travelers aged 60+ projected to take up to 1.6 trillion trips by 2050. Don't miss the opportunity to be recognized as a top choice for this influential market.
