The Ageless Traveler Team
Our History
The Ageless Tourism initiative was born after The Ageless Traveler podcast, and blog heard ageism complaints among its followers. A State of The Industry Report was issued by the Ageless Traveler, followed by a series of well-attended webinars to the International Federation on Ageing, the Pass It On Network, and The World Tourism Network, proving the interest in the industry about the mature market.
After doing an extensive study and publishing The State of the Industry Mature Market Report, The Ageless Traveler and World Tourism Network have initiated a pioneering The Ageless Traveler Recognition Program designed to support the travel industry in attracting and enhancing the experiences of active mature tourists.
Key Findings of The State of The Tourism Mature Market Industry Report:
- $157 Billion Market: Active mature travelers contribute significantly to global tourism expenditures.
- Projected Growth: By 2050, travelers aged 60+ will dominate premium travel spending.
- Longevity-Ready Communities: Insights from Stanford University underscore the need for age-friendly tourism designations.
Embrace the future of travel with the Ageless Tourism Recognition Program.
Who We Are
Co-Director, Adriane Berg, Founder The Ageless Traveler
Adriane Berg is an expert in age-related tourism, guiding the travel industry to better serve mature travelers. She founded The Ageless Traveler, a hub of podcasts, blogs, and consulting that highlights aging issues in travel. She hosts Generation Bold: The Fountain of Truth About Aging, a podcast covering topics on ageless living and travel wellness.
Adriane serves as the United Nations Representative for the International Federation on Ageing and the NGO Committee on Ageing and the NGO Committee on Ageing-NY. She is on the Board of The United Nations Global NGO Executive Committee
With a personal record of visiting 120 countries and counting, Adriane is not just a cheerleader for the mature traveler – she's a living embodiment of it. Tourism Malaysia, China, Uzbekistan, Newfoundland and Labrador, Canada, Zambia, and more have harnessed her expertise.
Advisor, Peter C. Anderson Managing Director, Wellness Consulting Practice Leader.
Peter C. Anderson, Managing Director and Wellness Consulting Leader, is a seasoned consultant in hospitality and wellness. With experience developing strategic plans for resorts, spas, and lifestyle communities, he enhances stakeholder profitability and wellness experiences. His projects include the Dubai Healthcare City Wellness Master Plan and the Hotel Bel Air Resort & Spa. Peter's work spans real estate valuation, wellness environments, and brand growth, with engagements across North America, Europe, and the Middle East. An international speaker, he is recognized for his expertise in wellness-based lodging.
Advisor, Sharon Thorp, Branding and Marketing
Sharon
Sharon Thorp, CEO of 2DAYGIF, INC., is an accomplished entrepreneur in brand development, particularly in the fashion, travel, and medical fields across the US and Europe. Her innovative work in customer experiences and brand storytelling has made her a leader in multiple industries. Sharon's ventures in the travel sector introduce services that set her brands apart in competitive markets, reflecting her commitment to growth, adaptability, and impact.
Help Us Grow
We invite media and PR professionals to collaborate on press and media opportunities that highlight ageless tourism. Additionally, we welcome partnerships for speaking events and conferences to educate on mature traveler needs.
Co-Director, Juergen Steinmetz, Founder of TravelNewsGroup
Juergen Steinmetz, founder and CEO of TravelNewsGroup and eTurboNews, is a pivotal figure in travel journalism and consulting, offering global industry insights to over 2 million readers. With decades of experience, he has worked with national tourism offices and NGOs on policy, quality control, and consulting. His extensive knowledge covers tourism safety, policies, and stakeholder consulting, solidifying his role as a vital resource for travel industry stakeholders.
His current publications include eTurboNews.com, travelwirenews.com, ForimmediateRelease.net, and HawaiiNews.online, Meetings.travel, Aviation.travel, German Tourism Board, Saudi Tourism News, Travel Industry News, Travel Wire News, Livestream.travel, Rebuilding Travel, Breaking News Show, eTurboNews.de Germany.
Advisor, Sharon Rose Social Gerontologist
Sharon Rose, a social gerontologist, focuses on intergenerational communities and the 50+ marketplace, pioneering programs that enhance aging quality through age-tech, education, and social engagement. Previously, she was Executive Director for the Grammy Awards Host Committee and held senior roles in hospitality, working on branding and tourism marketing, with 11 years in senior management for Loews Hotels. Sharon holds a Master's in Gerontology and is dedicated to creating intergenerational connections and healthy aging solutions.
Advisor, Carol Sargent: CareGivers & Care Recipients
Carol is a leader in dementia and caregiver travel. She believes in positive risk-taking to empower and enable people to experience travel and tourism alongside any invisible or visible disability. Carol is a scientist with a Ph.D. in omega-3 research who champions travel inclusivity for those with visible or invisible disabilities. Her personal caregiving experience informs her approach to empowering travelers, blending medical insight with a commitment to accessibility.
Advisor, 
Risa Olinsky: Spas and Gym Facilities
Risa Olinsky, author of Why Walk? , has a Masters in Adult Fitness and acts as President of Freewalkers.org, promoting long-distance walking. With expertise in wellness, weight, and stress management, she designs walking programs and speaks at corporate and charitable events. She pioneered Atlantic Health's wellness coaching and continues to advocate for wellness and physical activity across all ages.